![]() ![]() In this example of a data exchange website, the section “Impact” has multiple elements under it. The Law of proximity states that objects that are near or proximate to each other tend to be grouped together. Designing the sidebar in a different color not only makes it distinct from the rest of the screen but also suggests to the users that there is a connection between those particular elements. ![]() In the above example of a building management platform, we used the law of uniform connectedness to bring out the connection in the left sidebar. The law of uniform connectedness states that visually connected elements are perceived as more related than elements with no visual connection. By adding emphasis on the CTA button, people’s eyes will naturally gravitate towards it, increasing their chances of taking that particular action. When the law is not applied (left image), there is no immediate point of interest. ![]() Here, you can see that the law of focal points is used to bring attention to the “Add to cart” CTA button. To illustrate this law, take the following example from our UI UX design services for an ecommerce platform. The law states that elements with a point of interest, emphasis, or difference will capture and hold the viewer’s attention. By grouping information in a clear and defined boundary within each card, users could make out the relation between elements intuitively and perceive each tournament as a group. To display the different tournaments, we used card design. Here is how we used the law of common region in the design of a stock market learning app. This is done by the brain to better organize the information for finer processing. When different elements are bounded by a common region, the brain groups them together subconsciously. The law of common region says that elements sharing an area with a clearly defined boundary tend to be perceived as a group. Through this article, we will discuss Gestalt principles of visual perception and share some examples from our projects to help you build a real-world understanding. In our UI UX design agency, we explore and implement different psychological laws that influence human behaviors and actions in the designs. That's how the brain works – it tries to make sense of the world by building logic, patterns, and structures. You might have even figured out that the breed of dog is Dalmatian because of the black-and-white color contrast. What do you see? A dog? Even though it's a random arrangement of dots, the human brain perceives it as a picture of a dog. To give you an example of how our brains work, take a look at this picture. It includes laws that describe how the human brain groups similar elements and identifies patterns to simplify complex visuals. ![]() Gestalt principles are quite helpful for UX designers as it provides insights into how humans view the designs around them in their everyday life. Our scope of discussion in this article is one such psychological principle called Gestalt’s principles. Certain laws guide the visual perception of the human mind. The incident is an example of how the human brain perceives things in a pre-programmed way. The misaligned rows of the ballot confused the voters and led them to press the wrong button, costing Al Gore the presidency. The mess-up was attributed to the inefficient design of the ballot. Among the two main candidates, Al Gore and George W Bush, the candidate who won the election was not the one majority voted for! Though a higher number of people voted for Al Gore, Bush won. The 2000 US presidential election in Florida is remembered for the historic mess up. By applying Gestalt principles, designers can create designs that naturally align with how the human brain organizes and interprets visual information, ultimately leading to better user experiences and more effective interactions with digital products. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |